In addition to efficiency gains due to "horizontal" integration between the various departments (customer management, sales, marketing, etc.), with FrontCRM you have three major advantages:
FrontCRM provides you with FrontStudio, a powerful and ergonomic development platform which uses only standard languages
FrontCRM is perfectly integrated in the management system
FrontCRM is also integrated with the telephone system through CTI (1)
FrontStudio development platform:
FrontStudio enables you to easily develop the specific functionalities best suited to your processes and also integrate FrontCRM with the third-party solutions used in other areas of your business. FrontStudio includes a vast business toolbox and powerful development support functions.
FrontStudio only uses standard languages. This will subsequently make it easy for you to find the resources for any future upgrades...[more about FrontStudio]
Development
environment
Connected mode
(Internet / Extranet)
Disconnected
mode
Application servers .NET / J2EE
Load
balancing
PDA
Data
Server
Mainframe, External
systems
Asynchronous
Interface
Integration with the management system:
Upon its set-up, FrontCRM is rapidly integrated in the management system. This integration gives users quicker access, via a single interface, to the sales data and management data coming from the central systems. They are also able to book subscriptions more efficiently, by avoiding the need to re-enter data and go from one system to another.
In addition to gains in terms of ergonomics and time, the integration of FrontCRM with the management system guarantees the update of the data and its consistency in the different systems. Salespeople and telemarketing agents thus have better quality information at their disposal. They are thus more able to personalise their relations with customers.
Computer-Telephony Integration (CTI):
Communication between Customers / Prospects and telemarketing agents has a cost for both parties. It is therefore crucial to make it as efficient as possible. The computer-telephony integration of FrontCRM allows considerable productivity gains during those calls.
With FrontCRM, the customer datasheet is automatically loaded on receipt of the incoming call and the telemarketing agent has immediate access to the essential data concerning the caller. With FrontCRM's ergonomic layout, they can quickly navigate through this information: customer details, list of and extracts from contracts and claims, etc. Moreover, within the scope of a marketing campaign, the call list manager allocates a contact to a telemarketing agent as soon as a person picks up the phone: there again, FrontCRM automatically loads the Customer / Prospect data sheet.
Within the scope of a CTI system, FrontCRM also makes it possible to trigger off a phone call in a single click from an open Customer / Prospect folder.
