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Your understanding of the needs of the different market segments must be enhanced every day and you need to be able to modify the segmentation of customers and prospects rapidly.
To this effect, FrontCRM offers you the possibility of rapidly creating new database attributes, for a more precise qualification of customers and prospects. You can then allocate values to those attributes (or change their values), in an individual or comprehensive way.
FrontCRM also includes facilities for the targeting of customers and prospects, at the beginning of sales processes and marketing campaigns: an ergonomic interface which allows rapid formulation of database requests.
Following the execution of those requrests, FrontCRM takes charge of the extraction of the lists of customers or prospects to be processed, thus allowing the automatic update of the salesperson's portfolio or telemarketing agent's call list. |
Marketing Campaign |
FrontCRM's integration with the CTI (1) provides precious help to telemarketing agents through the update of the call list. In addition, FrontCRM automatically displays the Customer data sheet at the beginning of the call and provides the telemarketing agent with ergonomic navigation through the synoptic pages for quicker access to useful information. Within the scope of e-mailing campaigns, FrontCRM automates the sending of e-mails and management of replies. |
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