Paris | May 7th 2019 – eFront, the world’s leading alternative investment management software and solutions provider, announced today the appointment of Samer Ballouk as Chief Product Management Officer. Samer will lead eFront’s product management function and be responsible for defining strategic product roadmaps as well as overseeing the delivery of product releases across eFront’s alternative investment solution suite – covering eFront Invest, eFront Office, eFront Portfolio Monitoring, eFront Investment Café, eFront Insight, and eFront PEO/ VC. Samer will also be a member of the Executive Committee (ExCom).

Tarek Chouman, Chief Executive Officer of eFront, commented on the appointment saying, “I am delighted to welcome Samer to our leadership team. Samer’s deep experience in financial software will help to further strengthen our product management capabilities and drive even more innovation and greater quality of our software. At a time when Capital and Private Markets technologies are becoming increasingly connected, Samer’s background is tremendously relevant”.

Samer Ballouk said: “After years of managing Capital Market solutions, I am excited for the opportunity to expand into Private Markets and apply my expertise at eFront to help fuel the firm’s growth and accelerate its success. eFront is known for its already superior solution suite in alternative investment technologies, and my ambition is to constantly increase this market edge for the benefit of our clients”.

Samer joins the company with close to 20 years of experience in financial software, predominantly in product management leadership roles. Most recently he was the Global Head of Product Management, Treasury and Capital Markets at Finastra (former Misys), while prior to that he headed product management and business development at Sophis.

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