Paris | June 1, 2018 – eFront, the world’s leading alternative investment management software and solutions provider, announced today it has adopted a new brand identity, including a new logo and a refreshed visual identity. The new branding will allow eFront to better communicate its mission to pioneer technology in alternative investments.

The new logomark reflects eFront’s unique positioning at the intersection of software and alternative investments while emphasizing the power of its integrated solution suite and complete coverage of alternatives.

The new identity has already been implemented in today’s latest product release across eFront solutions and across communications channels.

Thibaut de Laval, Chief Strategy and Marketing Officer at eFront commented: “We are really excited to reveal our new corporate identity and to show what eFront stands for today, as the leading technology solutions provider dedicated to serving alternative investment managers and investors.”

Tarek Chouman, eFront’s CEO, added: “This new branding comes at a time when eFront is resolutely looking ahead, signaling our intent to continue disrupting the alternative investment market with innovative solutions, like our latest product eFront Insight. I am proud that the whole company was involved in the conception of eFront’s new identity”.

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